One of the building blocks for Money Mastery is to define your ideal customer/client.
You may have a few of these already or you may have none.
- Your ideal client understands what you are selling – they “get” what you are doing.
- They are easy to deal with
- They pay on time
- They send you referrals on a regular basis
- They are likely to be part of a group of about 20% of your customers/clients who give you 80% of your revenue.
By writing down the characteristics of these customers/clients, you can target your messaging to attract more of these customers/clients.
Equally importantly you can contrast this group with the customers/clients who are difficult to deal with – the customers/clients you should get rid of and spend your resources attracting your ideal customers/clients.
To find out how to build up your ideal customers/clients, get in touch