Whether retail or B-2-B, essential questions to ask your customers as we emerge from lock-down:
- What has changed in your business/life since last January?
- What is the most important thing you need to get done as businesses re-open? Drill down on the answer to this question to help your customer and you to understand what is important to them. Ask clarifying questions.
- How can my business help you to get the important things in your business/life done? Again drill down on this question.
Once you have the answers to these questions, work with your team to come up with solutions for your customers.
This process will help you to pivot your business in these times of rapid economic transformation.
Also be on the look-out for customers of businesses in your industry that are not re-opening. Social media is one way to do this